[ Tech stack ]
Google Ads
The dominant ad platform: Search, YouTube, Display, Shopping.
Google Ads covers search intent (keywords), YouTube, Display Network, Shopping and Performance Max. It's the #1 acquisition channel for qualified, purchase-intent volume.
[ Why Google Ads at Dexon ]
What this technology does well,
and why we use it.
Typical usage: Paid search acquisition, e-commerce, lead generation.
- 01
Search Ads: purchase intent directly addressable.
- 02
Performance Max: AI-driven cross-channel automation.
- 03
YouTube Ads: a captive audience on the #2 search engine.
- 04
Shopping Ads and Merchant Center for e-commerce.
[ Complementary technologies ]
The building blocks we often
mobilise alongside.
A stack rarely exists alone. Here are the technologies Dexon most often pairs with this one, through pipeline habits, usage similarity or internal mastery. Click on a brick to see its scope.
[ Reassurance ]
- 0+
- custom projects delivered
- 30
- engineers, designers, project managers
- 80 %
- from top French schools
- 24 h
- average reply time
[ Our AI stance ]
AI-augmented approach,
supervised by experts.
We use artificial intelligence as a lever for acceleration and optimisation within our technical processes, while keeping strong human oversight on every strategic phase of the project.
AI improves productivity. It does not replace:
- field experience
- architectural expertise
- understanding business stakes
- technical governance
- complex trade-offs
- cybersecurity
- operational accountability
Our teams act as a layer of validation, quality control, security hardening and steering, to ensure reliable, scalable deliverables that can operate in real-world environments.