[ Tech stack ]
Meta Ads Manager
The Facebook, Instagram, Messenger and WhatsApp ad platform.
Meta Ads Manager drives campaigns across Facebook, Instagram, Messenger and Audience Network. With the post-iOS 14 signal drop, it's now the conversion API and modelling that make the difference.
[ Why Meta Ads Manager at Dexon ]
What this technology does well,
and why we use it.
Typical usage: Social acquisition, retargeting, B2C, e-commerce.
- 01
Massive reach: Facebook + Instagram + WhatsApp + Messenger.
- 02
Conversion API (CAPI): server signal post-limited tracking.
- 03
Custom audiences and lookalikes for scaling.
- 04
Advantage+: AI-driven campaigns for fast acquisition.
[ Complementary technologies ]
The building blocks we often
mobilise alongside.
A stack rarely exists alone. Here are the technologies Dexon most often pairs with this one, through pipeline habits, usage similarity or internal mastery. Click on a brick to see its scope.
[ Reassurance ]
- 0+
- custom projects delivered
- 30
- engineers, designers, project managers
- 80 %
- from top French schools
- 24 h
- average reply time
[ Our AI stance ]
AI-augmented approach,
supervised by experts.
We use artificial intelligence as a lever for acceleration and optimisation within our technical processes, while keeping strong human oversight on every strategic phase of the project.
AI improves productivity. It does not replace:
- field experience
- architectural expertise
- understanding business stakes
- technical governance
- complex trade-offs
- cybersecurity
- operational accountability
Our teams act as a layer of validation, quality control, security hardening and steering, to ensure reliable, scalable deliverables that can operate in real-world environments.