[ Tech stack ]
Google Analytics 4
The reference event-based web and app analytics, post-cookies.
GA4 is built on a unified web + app event-based model, better suited to the post-cookies world and GDPR. Paired with BigQuery export, it becomes a complete marketing data platform.
[ Why Google Analytics 4 at Dexon ]
What this technology does well, and why we use it.
Typical usage: Web/app analytics, conversion measurement, attribution.
- 01
Event-based model: web and mobile unified.
- 02
Native BigQuery export: custom analytics joins.
- 03
Audiences, conversions, journey exploration.
- 04
Data modelling for GDPR / consent scenarios.
[ Complementary technologies ]
The building blocks we often mobilise alongside.
A stack rarely exists alone. Here are the technologies Dexon most often pairs with this one, through pipeline habits, usage similarity or internal mastery. Click on a building block to see its scope.
[ Reassurance ]
- 0+
- custom projects delivered
- 30
- engineers, designers, project managers
- 80 %
- from top French schools
- 24 h
- average reply time
[ They trust us ]
More than 100 French and European companies trust us
[ Press ]
They talk about us.
Application and data division.
Nationwide coverage by BFM Business, Le Figaro, Challenges, La Tribune and CNews. An outside reading of our work and our innovations.
