[ Tech stack ]
Google Analytics 4
The reference event-based web and app analytics, post-cookies.
GA4 is built on a unified web + app event-based model, better suited to the post-cookies world and GDPR. Paired with BigQuery export, it becomes a complete marketing data platform.
[ Why Google Analytics 4 at Dexon ]
What this technology does well,
and why we use it.
Typical usage: Web/app analytics, conversion measurement, attribution.
- 01
Event-based model: web and mobile unified.
- 02
Native BigQuery export: custom analytics joins.
- 03
Audiences, conversions, journey exploration.
- 04
Data modelling for GDPR / consent scenarios.
[ Complementary technologies ]
The building blocks we often
mobilise alongside.
A stack rarely exists alone. Here are the technologies Dexon most often pairs with this one, through pipeline habits, usage similarity or internal mastery. Click on a brick to see its scope.
[ Reassurance ]
- 0+
- custom projects delivered
- 30
- engineers, designers, project managers
- 80 %
- from top French schools
- 24 h
- average reply time
[ Our AI stance ]
AI-augmented approach,
supervised by experts.
We use artificial intelligence as a lever for acceleration and optimisation within our technical processes, while keeping strong human oversight on every strategic phase of the project.
AI improves productivity. It does not replace:
- field experience
- architectural expertise
- understanding business stakes
- technical governance
- complex trade-offs
- cybersecurity
- operational accountability
Our teams act as a layer of validation, quality control, security hardening and steering, to ensure reliable, scalable deliverables that can operate in real-world environments.