[ Tech stack ]
Google Tag Manager
The tag manager that decouples marketing and development.
GTM lets marketing teams add, edit and test their tags (analytics, pixel, conversion) without touching the code. It's a standard when you want to industrialise tracking without saturating dev sprints.
[ Why Google Tag Manager at Dexon ]
What this technology does well,
and why we use it.
Typical usage: Marketing tracking, conversion, GDPR server-side tagging.
- 01
Tag deployment without a release: marketing autonomy.
- 02
Server-side Tagging: data quality and compliance.
- 03
Built-in versioning, preview, debug.
- 04
Community templates for every tool.
[ Complementary technologies ]
The building blocks we often
mobilise alongside.
A stack rarely exists alone. Here are the technologies Dexon most often pairs with this one, through pipeline habits, usage similarity or internal mastery. Click on a brick to see its scope.
[ Reassurance ]
- 0+
- custom projects delivered
- 30
- engineers, designers, project managers
- 80 %
- from top French schools
- 24 h
- average reply time
[ Our AI stance ]
AI-augmented approach,
supervised by experts.
We use artificial intelligence as a lever for acceleration and optimisation within our technical processes, while keeping strong human oversight on every strategic phase of the project.
AI improves productivity. It does not replace:
- field experience
- architectural expertise
- understanding business stakes
- technical governance
- complex trade-offs
- cybersecurity
- operational accountability
Our teams act as a layer of validation, quality control, security hardening and steering, to ensure reliable, scalable deliverables that can operate in real-world environments.